The Senior Manager, Shopper Insights Walmart and Sam’s Club will develop and deliver best in class shopper insights across multiple channels and key retail customers. This position will function as the shopper insights partner for the category development and sales teams, reporting into the Director of Insights.
Responsibilities Include:
Insights Leadership : Partner with the Director of Insights to develop and deploy the insights learning plan for sales/retailer teams. Manage research projects from the insights plan by helping outline objectives, identify information sources, and managing research suppliers. Analyze results from studies deployed and proactively prepare and present unbiased, action-oriented recommendations.
Retail Landscape : Proactively identify key business issues specific to each respective channel/retailer and provide actionable recommendations based on the research results. Monitor and report on competitive activities and market dynamics.
Strategic Recommendations : Translate insights into strategic recommendations for product development, marketing, merchandising, and sales strategies. Collaborate with marketing, sales, and product teams to implement insights-driven initiatives. Present findings and recommendations to senior leadership and key stakeholders but internally and with external retail partners.
Collaboration and Communication : Support the category management and sales teams with key insights to inform customer planning meetings, seasonal deep dives and line reviews. Support the sales team in driving the assigned sales goal and optimizing budget. Interact on a regular basis with key members of the insights and merchant team at the various retail partners.
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.
Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.
Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at .
What We Offer
At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here ( .
Requisition ID : 2208563
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